Tarot and social media together in one sentence might seem like an unusual pairing, but there’s exciting potential here! Both mediums seamlessly connect us to our deep human desires for connection and understanding, providing inspiring and unique perspectives on our lives.
Tarot, with its rich symbolism, invites deep reflection and personal insight, while social media, allows for instant sharing of thoughts and experiences. Together, they create a fascinating dialogue about how we interpret our realities, navigate our emotions, and seek guidance in an increasingly chaotic world.
As we browse curated feeds, for example, Instagram, we might be attracted to a specific type of influencer that matches a tarot archetype, which encourages us to reflect on our choices and goals. In the end, the connection between a social media influencer and a tarot archetype reveals how we seek meaning in both the mystical and digital worlds.

For example, an archetype in Tarot’s Major Arcana, like The Empress, represents femininity and nurturing. Therefore, an Empress-like social media influencer might be seen as a beacon of light, where her compassionate approach and thoughtful messaging resonate deeply with her followers. She cultivates a sense of belonging and community, utilising her platform to discuss important topics, advocate for positive change, and encourage personal development.
By sharing her personal stories, she creates a safe space for conversation, helping her audience discover themselves and feel empowered. This connection between traditional roles and modern trends highlights the ongoing importance of feminine principles in spiritual practices and social media.

The Fool archetype in tarot embarks on his journey and embodies a sense of spontaneity and adventure that encourages exploration and self-discovery. Just like the Fool, a social influencer might be seen as a modern-day guide, inviting their audience to step out of their comfort zones and embrace the unknown. They often share their own experiences, which resonate deeply with followers who aspire to break free from societal norms.
By sharing their adventures, whether through travel, unique experiences, or personal growth, influencers encourage others to take risks and pursue their passions. This bold approach reflects the essence of the Fool, who shows us that every leap of faith can lead to meaningful change and discovery. Through their genuine storytelling, these influencers highlight that life is an ongoing journey full of chances for joy and learning.

The Chariot archetype in the tarot represents the ability to harness personal willpower and determination to navigate life’s challenges while maintaining direction and focus; just as a social influencer commands attention and shapes narratives in their communities. The chariot-like social influencer might be seen as a guiding force, expertly manoeuvring through the complexities of modern communication landscapes, driving conversations, and inspiring their followers to pursue their ambitions with vigour and clarity.
By showing resilience and ambition, they guide their audience towards growth and self-discovery, much like a charioteer who balances competing forces to move forward. This relationship highlights the importance of leadership in personal journeys and group experiences, demonstrating how intentional influence can empower individuals to shape their own stories.
Now that sounds all very positive, but …? I know, there is always a but, so stay with me.
This constant exposure to curated highlights sends a message that everyone should be living perfect lives, creating an illusion of unattainable standards that can lead to feelings of inadequacy and dissatisfaction among viewers. The endless display of flawless experiences can distort perceptions, causing people to overlook the reality that life includes both good and bad moments, making it difficult to distinguish truth from the idealised images they see every day.
Online spaces like social media blurs the lines between virtual and real-life connections. While some may not see them as such, these experiences impact our daily lives and shape our identities in a connected world.
But (there’s that word again) do we want to see the reversed archetype, as in tarot, in social media influencers, or are we more inclined to embrace their traditional representations?
The concept of archetypes in tarot shows basic psychological patterns linked to our shared experiences. On social media, influencers often embody these archetypes, serving as modern versions of traditional roles.
However, when we look at the reversed archetype in tarot, we explore the complexities of their characters—showing their flaws and contradictions. If we applied this to social media influencers it may lead to interesting questions about the authenticity of the persona each influencer shows to their audience.

Naturally, the reversals seem less positive than the upright versions, but they are not simple. They encourage us to find deeper meanings, as each interpretation is valuable. The reversed meanings make us think about our feelings and teach us important lessons, helping us recognise the growth that comes from negative experiences. Like when we experience injustice, we all know how that feels, right?
But isn’t that the journey of life? Ups and downs!
If we view social media as a form of tarot, it helps us understand ourselves and others better, revealing true motives and hidden truths. This perspective allows us to see the complexities of online interactions, showing how people present themselves digitally.
If we treat our scrolling as divination, we can recognise the shared joys and struggles of others while reflecting on our own patterns and emotions, fostering empathy and connection online.
It’s a fresh perspective, isn’t it?
Let’s be honest, social media often gets criticised for affecting our opinions, relationships, and mental health. Online interactions can change how we see things and might even make us feel worse when we compare ourselves to others. While these platforms can create supportive communities, they can also leave us feeling isolated, showing how complicated technology’s impact is.
If we look at it through tarot, we can see how social media shapes our values and reminds us that every like, comment, or choice we make affects both ourselves and others, online and offline.
This odd duo, tarot and social media, make a great combo. Combining the insights of tarot with the wide reach of social media allows people to explore their spiritual journeys and share them with others. This mix helps create a community where individuals can connect, ask for advice, and inspire each other with their stories.
In my opinion, tarot is still relevant in today’s digital age as people look for guidance during difficult times.

Remember the Covid-19 pandemic, how could one forget? Social media connected us then and gave comfort, plus, tarot and similar practices, played their part helping many to trust their intuition and find meaning. They shared our journey and provided hope and encouragement to stay positive, and to trust our inner voice during one of the toughest times of our century.
Collaboration over elimination. Social media is here to stay, just like tarot and other enduring practices. Both offer unique insights into our values, interests, and connections with those we follow.
Social media influencers are like today’s guides who shape our thoughts and trends. They can inspire us to pursue our dreams and create supportive communities, or they might simply entertain us with idealised lives, leading to comparison and unhappiness. It’s important to learn the difference between true inspiration and misleading stories that don’t show the whole picture. But that’s a topic for another time!
Let’s agree, tarot is more than mysticism, similar to how social media influencers are about more than just followers. Both create content that builds community, sparks conversation, promotes authenticity, and encourages meaningful connections that enhance lives.
Whether you’re into tarot or not, it’s an interesting way to view social media influencers, don’t you think? Who do you follow?
Tarot Deck – The Light Seers Tarot https://amzn.asia/d/56GjG71


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